The method
A consultation,
not a questionnaire.
Five minutes of conversation. A lifetime of understanding your own skin. Here's exactly what happens between the first question and your personalized plan.
Tell us about your skin
No forms, no jargon. A calm conversation about how your skin actually behaves — how it feels after cleansing, how it changes through the day, what frustrates you. Around five minutes, mostly tapping, barely any typing.
28 adaptive questions · photos optional · pause & resume anytime
Understand your concerns
Your answers become a clear skin profile: your likely skin type with a confidence level, your top concerns ranked by priority, and a balance score across hydration, oil, barrier, texture and tone — explained in plain language.
A living indicator that evolves as your routine takes effect
Get your personalized routine
A morning and evening routine built for your skin — simple (3–4 steps) or complete (5–7). Every product tells you why it was chosen, how to use it, how much, and what not to mix it with.
Ingredient-compatibility checked · budget & texture aware
Track your progress
Skin changes over weeks, not days. Check in with photos and notes, watch your routine consistency, compare week 1 with week 8, and refine your plan as your skin evolves.
Weekly check-ins · side-by-side photo comparison
Under the surface
Three layers of intelligence, one honest answer
Deterministic skin science
A transparent rules engine maps your answers to skin-type signals, concern priorities and ingredient logic. The same inputs always produce the same, explainable result.
AI that explains, never invents
AI writes your narrative and explains recommendations, while a transparent matching engine selects your products — and every output is validated before you ever see it.
Safety before beauty
Signals that deserve professional care — persistent breakouts, significant sensitivity — are flagged with a clear suggestion to see a dermatologist. No exceptions.
What Selfie Lab is — and isn't
Selfie Lab is your personal skincare consultant: it helps you understand your skin's behaviour and build a routine with confidence. Every recommendation comes with the reasoning behind it, and your guidance sharpens each time you check in.